While perusing online for information and trailers on Star Wars: The Force Awakens and Jurassic World, both of which I was very excited for, I came across this article about movies, written by Adam Bellotto, discusses the idea that a classic movie soundtrack is essential to making an effective trailer, one that is going to make the viewer buy plenty of tickets.
Both of these films are a continuation in the classic series, Star Wars and Jurassic Park, and their trailers incorporate the scores that made these films classic. These scores were made famous by the iconic composer, John Williams. Adam goes on to talk about how these films are a nostalgiс for fans of these films and this is all thanks to their iconic music. He seems to believe that these trailers are extremely powerful and that is all due to the fact that they incorporate the incredible theme music from these series.
With trailers incorporating a sense of nostalgia and these classic scores that have been icons of these films, they are likely to produce an effective and successful clip. He goes on to mention other examples from past film trailers, such as the fourth installment of the Indiana Jones series, Indiana Jones and the Kingdom of the Crystal Skull, the trailer for Terminator: Salvation, and the mix of new and old theme music as seen in the clip for Rocky Balboa. All of these clips and trailers effectively show how theme music can be powerful when it comes to newer installments of many classic films. Adam also goes on to mention how some trailers failed to incorporate a sense of nostalgia in their trailers. His examples include Robocop and Superman Returns.
Personally, I agree with Adam on this topic. When I watched the trailer for Star Wars: The Force Awakens for the first time, I really did enjoy the feeling of nostalgia that came over me once the classic Star Wars music began to play. I enjoyed seeing all of the new aspects of the film, as well as learning some of the insight into what the film is going to be about, but I also enjoyed the feeling that brought me to the original Star Wars trilogy, movies that were a huge part of my childhood. Classic movie soundtracks are definitely essential to enticing viewers into seeing the newer versions of classic movie series.